1. Who We Are

Brayton ("we", "us", "our") provides a market intelligence and decision-support dashboard for informational purposes. This policy applies to all visitors and users of our website and associated tools, collectively referred to as the "Services".

2. Information We Collect

We may collect the following categories of information when you use our Services:

• Information you provide directly — such as your name, email address, and any details submitted through contact or lead-generation forms.
• Usage data — including pages visited, time spent on the site, referring URLs, and general interaction patterns, typically collected automatically through standard web technologies.
• Technical data — such as browser type, device type, operating system, and approximate location derived from IP address.
• Cookies and similar technologies — used to support core site functionality, remember preferences, and understand aggregate usage trends.

3. How We Use Information

Information collected may be used to:

• Operate, maintain, and improve the website and dashboard functionality;
• Respond to enquiries submitted through contact or sign-up forms;
• Analyse usage trends to improve content, layout, and performance;
• Communicate updates, if you have requested to receive them;
• Maintain the security and integrity of our Services.

We do not sell personal information to third parties.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we generally rely on one or more of the following: your consent, the necessity of processing to respond to your request, our legitimate interest in operating and improving the Services, or compliance with a legal obligation.

5. Cookies

Our website may use cookies and similar tracking technologies to support functionality and gather aggregate usage statistics. You can control or disable cookies through your browser settings; however, doing so may affect certain features of the Services.

6. Sharing of Information

We may share information with trusted service providers who assist in operating our website and Services (such as hosting or analytics providers), subject to confidentiality obligations. We may also disclose information where required by law, to protect our legal rights, or in connection with a business transfer such as a merger or acquisition.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

8. Data Security

We apply reasonable administrative, technical, and organisational measures designed to protect information from unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

9. International Transfers

If you access our Services from outside the country in which our servers or providers are located, your information may be transferred to, stored, and processed in a different jurisdiction, which may have different data protection standards than your own.

10. Your Rights

Depending on applicable law, you may have rights to access, correct, delete, or restrict the use of your personal information, and to object to certain processing activities. To exercise any such rights, please use the contact details provided on our Contact page.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can address the matter.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with a revised effective date.

14. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please reach out via the details listed on our Contact page.

This document is a general template provided for informational purposes and does not constitute legal advice. Brayton recommends seeking professional legal review to ensure this policy accurately reflects your data practices and complies with applicable regulations in your jurisdiction.